Avatar Press is most notable for their publishing of "Bad Girl" comics such as Pandora, who is considered by many to be their flagship character. Other bad girl books include Hellina, Lookers and The Ravening.
As part of an effort to expand beyond their reputation as a bad girl publisher, it offered a number of noted creators an opportunity to publish creator-owned books with no content restrictions whatsoever. Among the creators to take them up on their offer was Frank Miller, Warren Ellis, Alan Moore and Garth Ennis.
Lately, the company has taken to licensed comics book adaptations of famous sci-fi and horror shows from movies and television, such as RoboCop, Stargate SG-1, or Friday the 13th.